You can’t judge a book by its cover, but you can definitely sell one that way. The cover is the first thing people see, and it’s what grabs their attention and makes them want to learn more. A good cover will make them want to buy the book, and a bad one will make them put it back on the shelf.
The same is true for products. The packaging is the first thing people see, and it’s what grabs their attention and makes them want to learn more. A good package will make them want to buy the product, and a bad one will make them put it back on the shelf.
Labelling is an integral part of product packaging, and it’s a key factor in making sure that people buy what you’re selling. Different types of businesses have different labelling requirements, so it’s important to understand them before you create your custom labels.
1. Food-safe materials for food labelling
Creating food labels from food-safe materials is a must for any business that sells food products. Labelling your food products with biodegradable paper stickers is an easy, cost-effective way to distinguish your products and ensure customer safety. These stickers are biodegradable, non-toxic and can stand up to the rigours of a refrigerator or freezer.
2. Waterproof lamination for shower products
Shower products need labels that can withstand moisture, making waterproof lamination the ideal choice for labelling these products. This type of lamination is resistant to heat and humidity, as well as chemicals and oils that are common in bathrooms, making it perfect for labels that have to hold up in a bathroom setting. So if in doubt, opt for waterproof labels.
3. Metallic materials for luxury markets
If your product is part of a luxurious line, metallic materials are the perfect choice for labelling them. These materials give a refined and classy look that can set your products apart from the competition. They also provide durability and resistance to environmental factors, making them great for labels that need to last a long time. Just look at these gin labels below!
4. High-vis designs for warning notices
High-visibility designs are ideal for labelling warning notices or other products that need to be seen from afar. This type of design will ensure that your product stands out even in low-visibility conditions. High-vis designs are often used for safety products, but they can also be used on regular products to draw attention to them.
No matter what type of business you run, make sure your product labels include your logo and other important information. Labels should clearly show the name of the product, ingredients (if applicable), safety warnings, and any other relevant details. This will make it easy for customers to identify your product and understand its purpose. With labels of the right material and design, you can be sure that your product stands out on the shelf.