BI Reporting - 3 Ways Domo has Changed it for Good

BI Reporting – 3 Ways Domo has Changed it for Good

The small business intelligence (BI) / analytics space has developed significantly over the previous 20 decades, including a go away from common BI reporting in the approach, towards modern BI that satisfies the requires of modern-day corporations.

BI Reporting is No More time the Emphasis

In the early times of BI, there have been two important aim parts like classic reporting (which normally intended very formatted, pixel-perfect stories these kinds of as money reports) and OLAP style evaluation across proportions and measures (using pre-created and then later on dynamically modeled cubes). The most common platforms of the time had been originally targeted around rapid, pre-calculated, file-dependent OLAP investigation. This was immensely well-liked as it was performant and also enabled company end users to slice and dice throughout their main dimensions.

The utilization additional suitable to this discussion is what could be termed “bi reporting”, which essentially assisted corporations recreate their paper experiences in a BI platform, with a substantial diploma of design and style command, supplying customers a acquainted encounter to their paper reviews, though leveraging their data dynamically for interactions this kind of as slicing with dimension dropdown menus and far more.

The Marketplace Moved to Visualization and Assessment

Although by means of the 90’s and into the 2000’s the BI reporting agenda was pretty common, about time it grew to become obvious that highly formatted studies, pixel-perfect studies and just the additional antiquated concepts of what “reports” really should be altered, to put it only. The emphasis moved from recreating paper studies online much more to driving insights out of organization’s worthwhile knowledge resources with easier-to-use, business-targeted visualization and assessment applications.

This improve in focus and resulting need gave rise to the very well-regarded “data visualization” sellers that wholly altered the marketplace and expanded it even further more. This also more de-emphasized the growing older bi reporting agenda even even further. Towards the beginning, most of these “data visualization” tools concentrated on end-user investigation abilities to the exclusion of all other agendas.

Domo Transformed Analytics Without end

Domo entered the market at a time when corporations commenced inquiring difficult issues about the viability of the usually-desktop-oriented “data visualization” resources for the business. What they obtained in agility and user pleasure, they dropped in governance and reliability. There ended up quite a few other tradeoffs as very well, but Domo arrived to sector with a manufacturer new just take on BI / analytics and altered it for the good in 3 key approaches:


Domo made the first real cloud analytics platform that elevated overall performance beyond the desktop capacity of the present info visualization sellers (which ordinarily relied on neighborhood Computer system or mac processing ability), whilst also enabling IT once more to govern and secure the analytics.

Design and style

Domo even more de-emphasised the want to change tech persons and enterprise buyers into designers by as a substitute developing the Domo platform where something produced looks good. This seems simple, but was revolutionary. There was a essential misunderstanding by all the other suppliers that by some means the overall sector wished-for pixel-best regulate.

That detailed regulate resulted in unattractive and typically unusable dashboards and bi information since unqualified complex persons and end users were thrust into the position of designer. Domo altered all of that so that consumers and complex people today can develop the content material, but the style and design of the platform is these that all written content always seems specialist, 100% of the time.


Although Domo provides all the crucial designs of BI material this sort of as common, formatted BI reporting, it transformed the concentration altogether by on the lookout at the worth of enabling small business consumers to drive insights from the details with lighting-fast effectiveness (essential to person gratification and adoption) and married that with a solitary, seamless cloud system for users to collaborate around their analytics. The principle of collaborative analytics was not new, it just hardly ever had a prospect to perform prior to Domo mainly because of the fragmented, desktop and even regular server-centered environments.

BI reporting is an older agenda, still important and included in the Domo platform, but just part of a cohesive platform.
Domo proceeds to thrust the marketplace to excellence for.

Although on the surface area it might seem to be like effectiveness, style and cohesiveness and collaboration may well not be revolutionary alterations, but for anyone who lived as a result of the suffering of the to start with twenty many years of the BI area- with the large spends with minimal ROI, reduced adoption, awful general performance and fragmented consumer ordeals- it is in simple fact the total change to delivering on the promise of BI and all its value, even like BI reporting.

When you merge this forward-thinking heritage and platform with the most crucial rising agenda for providers today all around generating modern-day “Data Apps” that leverage the ideas that created Domo what it is today, Domo is previously in the method of redefining the market place when yet again.

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