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In a January Slate cover story, I looked behind the scenes at how Fb’s news feed algorithm works â€”how it decides what you see on the prime of your feed every time you log inâ€”and why the corporate retains tweaking it. Briefly, Fb has come to consider that the important thing to its lengthy-time period success lies in gathering ever more and ever richer knowledge on how its customers react to the posts they see of their feed.